Build and maintain a strong relationship with media
Evan-Lee Courie
PR and Comms, the 'truth' advocates
Nicole Capper
PR is a rewarding space to be in
Evan-Lee Courie
Subscribe & Follow
Trending
Dispute over life partnership status fuels legal battle for estate
Loraine Strydom and Kaamilah Paulse
Advertise your job vacancies
Jobs
- Junior Personal Assistant Pretoria
- Senior Sales Executive Johannesburg
- Marketing Assistant Johannesburg
- Middleweight DTP Operator / Designer Johannesburg
- Sales Representative - Digital Print Johannesburg
- Vinyl Machine Operator/Designer Sandton
- Mid-Weight/Senior Digital Designer Cape Town
- SEO / Digital Marketing Specialist Cape Town
- Multimedia Designer Cape Town
Stomach is pathway to the heart
VWV's brief by McDonald's was to touch the hearts of underprivileged children using the distribution of over 500 000 Happy Meal toys. The result? A series of mini parades aptly dubbed 'Golden Arch Marches'. Spanning a two-week period, a golden 100 marches were staged across the country, led by Ronald McDonald, accompanied by a troop of acrobatic 'toy soldiers' and McDonald's-branded bus. The project reached children in outlying, underprivileged areas, as well as those in hospitals and orphanages. Surplus toys were distributed to a selection of underprivileged schools.
