At the 44th Creativity International Awards, recently held in New York, Allied Electronics Corporation Limited (Altron) new corporate brand design, submitted by consultancy Interbrand Sampson De Villiers, received a Silver accolade in the 'Logo & Trademark' category and was the only South African entry to win an award. The new corporate identity, which also incorporates the 'united we grow' tagline, ushers in a new era for the group.
