Mobile marketing to golfers on green

DSTV Mobile has embarked on a new campaign, marketing its Walka product to golfers in the upper LSM bracket through Golf Unlimited's new one-on-one interaction facility. Premier golf courses included CCJ, Pecanwood, Arabella, Pearl Valley and Zimbali.Making use of insights garnered, including that men enjoy staying up to date with the latest sport news, 32 golf courses were selected nationally to offer a full 360 degree packaged concept, which includes product promotion, branding at a golf course, opportunity to sell the Walka on site and promote the product at selected golf courses.