What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
TopTV increases subscribers, adds services
The On Digital Media's (ODM) pay TV service, TopTV, released in 1 May 2010, hit the 200 000 subscriber base by Christmas 2010, with a record 50 000 activations in December alone. With an average of 4 viewers per household, this raises viewership to over 800 000. New additions include a sports channel by Q3 2011, new HD channels in about a year(at no extra subscription fee) and a HD Personal Video Recorder (PVR).
