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Rebranding of IKwekwezi FM
IKwekwezi FM, meaning 'The Star' has used the tagline 'Lapho Sikhona Kunokukhanya' for the past 33 years. It has a new brand campaign tagged 'Kukhanya Bha', meaning 'wherever we are, it shines bright'. The new slogan highlights not only the presence of light but also the ability to shine.
This brand campaign further entrenches the heritage of the station, as a progressive brand, showcasing the Ndebele culture.
