
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
The Fairmont Zimbali Resort has changed its hotel chain code to RH, effective immediately. The resort said in a statement that stakeholders can now use the new code to search and book Fairmont Zimbali Resort on all GDS systems.
The GDS systems pass information and rates for hotels to travel agents and travel sites.