Marketing Mix, together with the Association of Marketers (ASOM), will be publishing a definitive guide to sponsorship in South Africa, called The Investors' Guide to Sponsorship. Thoroughly researched by local sponsorship and marketing gurus, it will contain basic info on the objectives and selection of sponsorships, as well as the more involved leveraging and measurement of sponsorships. To advertise, contact Tracy Lee Dunn on
or Tel. (011) 789-1808.