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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Automattic Inc. to acquire Tumblr from Verizon
WordPress parent company Automattic Inc. is set to acquire Tumblr from Verizon. The sale comes as Verizon's focuses on growing its original content and subscription businesses on sites like HuffPost and TechCrunch.
More than 200 staffers who worked on Tumblr at Verizon will reportedly be moving over to Automattic. Read more on Adweek.
