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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Saltwater Girl, a teen female mag, launches on 1 Nov
Craig Sims is the publisher "Our mags are powerful communicators to their target markets because they are seen as legitimate and cool. With Zigzag, blunt and now Saltwater Girl, we feel we can claim ownership of a category that is at the cusp of contemporary youth culture." For more information, contact Craig Sims at .
Source: Marketing Mix
