Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Senior Professional Officer Cape Town
- ART Directors & Designers Sandton
- Exciting new project for Writers and Journalists Pretoria
- Agency Sales Specialist Johannesburg
- Digital Marketing Performance Specialist Western Cape
- Pet Insurance Sales and Service Consultant George
- Senior Copywriter Durban
- Auxiliary Toll Collector Pumulani Toll Plaza
- Heavyweight Creative Cape Town
- Event and Film Copywriter Cape Town
Content-to-commerce opportunities for publishers in the spotlight in new Inma report
The International News Media Association (Inma) has launched a new report focusing on content-to-commerce for publishers.
The report, titled Content-to-Commerce Brings Revenue in Post-Advertising World, focuses on case studies of five diverse news media companies from across the world such as The New York Times, South China Morning Post and Times Internet.
The report also looks at how traditional news publishers are creating their content-to-commerce strategies, focusing on three basic models - affiliate models, attribution marketing and direct e-commerce.
The report is free to read for INMA members and may be purchased by non-members.
