Newspaper launches loyalty programme

Media24 Sunday newspaper City Press launched its ViP Card, which will give holders access to a host of lifestyle offers, exclusive events around the country, and discounts and special offers on products and services, in its 20 November 2011 issue and at the annual Eat Out DStv Food Network Awards in Cape Town. The loyalty programme also offers magazine subscription discounts between 25-50% on titles such as Taste, Visi, Eat Out, You, Huisgenoot, True Love, Men's Health, Women's Health, FairLady, Destiny and Destiny Man. There is no joining fee. For those readers who did not receive a copy of the card in their paper, the newspaper offers a SMS service to join.