Production company branding under the knife

Independent company REX Creative has partnered with Velocity Films to rebrand the production company. Rex will be working on Velocity's brand strategy, brand identity and brand implementation, as well as its Internet presence - effecting change "only for the right reasons, and with the desire to be better," according to co-founder Rudo Botha. He comments that Velocity is a visionary company driven by visionary people, and requires a brand identity which will be able to reflect its mindset. "Working with a company with such a reputation, is potentially quite daunting, but we are really excited about the challenge ahead," he says. Rex clients include USAID, Bouffant which is partner company to Velocity, well known local banks and construction conglomerates in the Middle East.