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Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Creative experiment #1: A great logo takes time
Twelve designers took up the challenge at Actuate, local award winning internal marketing and communications agency, when they hosted a Logo Jam in July.
An invitation was sent out to would-be clients who, for R10*, got to brief in a logo and return one hour later to view the final artwork.
How well did the experiment work? A selection of the logos can be viewed at: Logo Jam 2013
*All the money that was paid for logos went to charity (and most of Logo Jams' clients put a lot more into the pot).
