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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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No South African YoungGuns this month
The September professional YoungGuns of the Month, selected by the current resident judge Pancho Gonzalez, are Nicholas Kosasih, Ratna Puspita and Shirley Christie from Ogilvy Indonesia for their Fuji 'Feet' Campaign. For more, go to www.ygaward.com/#/ygotm-past-winners.
