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Change of name for Lowe Lintas
The fifth largest global advertising agency in the world, Lowe Lintas & Partners Worldwide is to be renamed Lowe Worldwide in honour of the chairman and founder, Frank Lowe.
Said the chairman and CEO of Interpublic, John J. Dooner, Jr., "Frank Lowe is one of the legendary creative leaders in our business and the global stature of the agency is a testament to that. We are pleased to introduce Lowe as the new agency name and equally pleased that Frank wants to turn more of his extraordinary creative vision and energy toward Lowe.
The new name will become official in January next year.
Source: Marketing Web