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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Ogilvy makes Cannes Cyber shortlist
Ogilvy Interactive Cape Town is the only South African agency to make the Cannes Cyber Lions shortlist at the 54th Cannes Lions International Advertising Festival for its Audi TT “Body” campaign for Audi South Africa. For the full shortlist, go to www.canneslionslive.com/cyber/.
