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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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ASOM to disband
The Association of Marketers has unanimously decided to disband the organisation at a board meeting on Friday May 24. It is expected that the DMA and IMM would make similar announcements as the three organisations decided in February to join, forming a unified representative marketing body by end 2002.
Source: MarketingWeb
