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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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LIAA call for entries
The London International Advertising Awards is calling for entries by Monday June 17. Categories are Interactive, Outdoor, Package Design, Print, Radio and Television/Cinema, and a new special classification has been created for ghost/scam ads (ads that never appeared in the media). Visit www.liaawards.com for more entry forms.
