What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Search engine introduces streaming video ads
Aardvark has introduced streaming video ads on their search engine site. Only three streaming ads are placed on the site at one time, and you are afforded the option of exclusivity by buying all three, as well as running an online opinion poll. Could be an excellent way of getting extra mileage out of old ads, or gauging the effectiveness of new ones.
Source: Aardvark
