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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Lowe Bull Jo'burg first worldwide
Lowe Bull (Johannesburg) was recently awarded first place in the Quarterly Lowe Worldwide Creative Review, held in Bangkok, in January. Lowe Bull's best ads were: 1. Omo "Soccer"; 2. Sunlight and 3. Shield "Bus". A remarkable achievement for Unilever: as FMCG products are not always viewed as having "creative" potential.
