British multinational advertising and public relations company WPP unveiled its Institute for Real Growth (IRG) programme in New York. The cross-industry programme is aimed at helping chief marketing officers and other senior business leaders drive more effective growth strategies.
The not-for-profit, independent Institute is co-founded by WPP with Facebook, Google, Kantar, LinkedIn, the NYU School of Professional Studies (NYUSPS), Saïd Business School at the University of Oxford and Spencer Stuart. Its purpose is to help organisations focus on sustained, long-term "real growth" by equipping leaders with best practice approaches to their strategy, structure, capability and leadership.
Participants in the program benefit from a curriculum approved by the IRG Founder Advisory Board and will receive an NYU School of Professional Studies Certificate of Completion in Real Growth Leadership. The programme comprises a series of workshops that provide close collaboration with peers, the latest in-depth research, world-class case studies, expert speaker insight and individual coaching, personalised to each attendee's leadership and organisational business growth needs.