Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Advertising Sales Representative Cape Town
- Digital Account Manager Cape Town
- Motion Graphic Designer Johannesburg
- Scriptwriter Somerset East
- Junior Podcast Host & Lead Qualifier Cape Town
- Junior Virtual Assistant – Client Facing Cape Town
- Financial Accountant Centurion
- Digital DTP Designer Bedfordview
- Investigation Officer Johannesburg
- Digital Account Director Cape Town
New online AVE methodology
Professional Evaluation and Research (PEAR) has introduced a new online advertising value equivalency (AVE) methodology which now includes reach and credibility. Previously, AVE methodology focused primarily on banner advertising rates.
The new methodology means that the AVE value received provides agencies and their clients with a truer reflection of the actual impact and value of the website on which the coverage appears.
