Subscribe & Follow
Jobs
- Content Creator Cape Town
- Head of Performance Marketing South Africa
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Senior Video Editor Johannesburg
- Creative Director Cape Town
- Head of Social Durban
- Influencer and PR Account Manager Cape Town
- Working Art Director Johannesburg
- Mid-Weight Art Director Cape Town
Brother extends ad campaign to cinema
Brother International Corporation has extended its ad campaign to cinema. The company chose cinema because of its value for money and the large volume of exposure that it offered to the brand. The cinema platform ensured that the company targeted a specific audience at a very specific time of the year, proving its success as an entertaining and creative way to grow a brand. With cinema allowing brands to maximise on larger audiences with no distractions, Dale de Villiers, marketing manager for Brother International South Africa says, "This national cinema campaign has reinforced brand awareness in South Africa and has added a further dimension to our marketing effort."