The South African representative for the Cannes Lions International Festival of Creativity, Cinemark is sponsoring the local film category of the 2017 Young Lions competition. Entrants will be given 48 hours to complete and a deliver a 60-second advert with a corporate social responsibility angle.

Registrations will close on Friday, 21 April at 5pm. Cinemark will post the creative brief on its website at 12pm on Saturday, 22 April and all completed entries must be uploaded onto the website by no later than 12pm on Monday, 24 April.