Grolsch at Cape Town International

An ardent supporter of large-format outdoor hoardings, SAB Miller continues to make use of key Wideopen Platform sites across the country. For upmarket beer brand Grolsch, Cape Town International was chosen as the ideal position for the brand to communicate the beverage to business travellers. “South African Breweries wanted a key outdoor site that would highlight the premium nature of this product,” says Wideopen Platform's SD Ryan Cohen. “Utilising over 200 metres of advertising space, the Grolsch hoarding is impossible to miss, and communicates that this brand is serious about being noticed.”