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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior Radio Traffic Manager Sandton
- Executive Administrator Johannesburg
- Media Sales Account Manager Sandton
- Inkjet Operator Cape Town
- Wide Format Digital and Vinyl Print Operator/Finisher Germiston
- Corporate Communications Manager Kempton Park
- Part-Time Telesales Consultant Cape Town
- MPS Flexographic Print Operator Sandton
- Junior CRM Executive Fourways
- Consumer Insights & Product Strategy Lead Cape Town, Johannesburg
What's in a name?
Nampak recently communicated the brand name change of Twinsoft to Twinsaver Luxury to a targeted female market through cinema, club and gym washrooms in Johannesburg, Cape Town and Durban. The campaign appealed to specific demographic areas by tactfully incorporating examples of recognised landmarks that have recently experienced name changes. "From past experience, washroom advertising has proven to pay off for Nampak," says The Letter Corporation's Andrew Kramer.
