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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Wide Format Digital and Vinyl Print Operator/Finisher Jphannesburg
- Paid Media Manager Cape Town
- Product Photographer Johannesburg
- Maintenance Manager/Scheduler/Maintenance Planner Pretoria
- Machine Minder Johannesburg
- Factory Manager Johannesburg
- Pouch Machine Operator Johannesburg
- Mid-weight designer Cape Town
- Sales Representative East Rand
- Programming Administrator Sandton
What's in a name?
Nampak recently communicated the brand name change of Twinsoft to Twinsaver Luxury to a targeted female market through cinema, club and gym washrooms in Johannesburg, Cape Town and Durban. The campaign appealed to specific demographic areas by tactfully incorporating examples of recognised landmarks that have recently experienced name changes. "From past experience, washroom advertising has proven to pay off for Nampak," says The Letter Corporation's Andrew Kramer.
