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Sfundo Parakozov and Alexander Winning
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Warc releases brand activism guide to BLM era
Warc has released the Warc Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community.
Providing guidance for advertisers, agencies and media owners, the report features case studies from brands who have reportedly done it well - including, Procter & Gamble, Ford and Netflix - data on changing attitudes around Black Lives Matter.
