Mike Laws forms new mobile marketing start-up, Imaginatrix

Mike Laws, former Vodacom Digital Media director has launched a new mobile marketing start-up, Imaginatrix, a specialist consultancy dedicated to the design and implementation of commercialised mobile marketing solutions.

Since the launch of Imaginatrix earlier this year, the firm is already making its presence felt as it works closely with Vodacom, Vouchercloud SA and Conor InfoTech to enhance the African mobile advertising and solutions sectors.

For more information, go to www.imaginatrix.mobi.