New consultancy to advise on journey marketing

Geometry Global has launched Geometry Global Intelligence across Europe, Middle East and Africa (EMEA) in Germany, France, Spain, Italy, Russia, South Africa and UAE, after having successfully been trialled in the UK.

This is a bespoke strategic consultancy, designed to advise and support marketers and brands on all elements of journey marketing within their business strategy. Responding to current trends and in anticipation of market demand, it will enhance the agency's offering across a number of key areas: market analysis and objective-setting, new product development, customer journey understanding, innovation and retail strategy, customer experience management and investment prioritisation.

Integrated within the agency, each participating office will have a dedicated specialist team available to provide a bespoke service to clients. In South Africa, Grant Rightford, MD of Geometry Global South Africa and Anthony Stearns, the agency's strategic director, will lead the consultancy.