The Castle South Africa 2009 Lions tour's title sponsor South African Breweries has partnered with the Make-A-Difference Foundation, founded by former Springbok captain Francois Pienaar. SAB will make a donation to the SA-based charity organisation each time a SA side scores a try in the Lions series. In addition, corporate SA and spectators at the matches will have an opportunity to pledge their allegiance to the Boks by sending a text message to the dedicated pledge line number on the day.
