Trending
Subscribe & Follow
Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Advertise your job vacancies
Jobs
- Account Director Cape Town
- Group Account Director Cape Town
- Motion Designer Johannesburg
- E-commerce Marketplace & Performance Manager Cape Town
- GenAI Global Capability Lead Johannesburg
- Senior Copywriter Cape Town
- Social Media Specialist Johannesburg
- SEO Strategist Cape Town
- Lead Generator Edenvale
- Graphic Designer Cape Town
Amazon looks to samples to spur purchases
According to Axios, Amazon has been using users' purchasing history to send them tailormade samples. Though it is unclear how long the programme has been running, The Verge reckons that it forms part of the e-commerce company's overall advertising strategy.
The samples are part of a partnership between Amazon and select brands that allows the brands to send users free samples, in the hope of spurring further purchases. It also appears that all users automatically opt-in.
Read more on this The Verge.
