Subscribe & Follow
Trending
Advertise your job vacancies
Jobs
- Senior Designer Cape Town
- Account Manager (12 Months FTC) Sandton
- Senior Account Manager Pretoria
- Hybrid Implementation Planner (4 Month FTC) Johannesburg
- Junior DTP Operator / Graphic Designer Paarl
- Digital and Print Advertising Sales Executive Cape Town
- Freelance Creative Team Sandton
- Dynamic Client Liaison and Admin Assistant Cape Town
- Influencer Campaign Manager Cape Town
- Junior to Mid Graphic Designer Durban
Amazon looks to samples to spur purchases
According to Axios, Amazon has been using users' purchasing history to send them tailormade samples. Though it is unclear how long the programme has been running, The Verge reckons that it forms part of the e-commerce company's overall advertising strategy.
The samples are part of a partnership between Amazon and select brands that allows the brands to send users free samples, in the hope of spurring further purchases. It also appears that all users automatically opt-in.
Read more on this The Verge.
