Advertising In brief South Africa

US advertising firms to rethink workplace policies amid 'Me Too' movement

ENCA reports that advertising firms in the US are rethinking workplace policies for victims and bystanders of sexual harassment in the workplace. This is to effectively uphold the 'Me Too' movement a year after its inception.

Other than rethinking policies, the firms are considering teaching bystanders to speak up and allowing victims to feel safe filing a complaint in the workplace.

Senior female advertising executives also came together earlier this year to form 'Times Up Advertising' to create equitable and safe cultures within in agencies.

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