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The Steers rebirth of the real burger
Steers has reinvented itself with a new positioning and image that focuses on the brand's core benefit, and that which has made it one of South Africa's favourite fast food brands since its launch in 1960 - Real Burgers.
The relaunch encompasses everything from the brand vision to its corporate identity and packaging, store design and menus, staff uniforms and standards, even the retail space and choice of equipment. The only thing that hasn't changed is the reason that Steers has won both the Best Burger and Best Chips categories in the Leisure Options awards for the past 15 years - the mouth-watering product range.
