Ray-Ban media day

Ray-Ban teamed up with coffee media specialists, Tag 8 Media, for an alternative branding solution. In line with the Ray-Ban Never Hide Frame campaign, Tag 8 developed a coffee cup sleeve featuring a pair of wayfarer sunglasses that could be removed from the sleeve of their cup of Truth coffee and tried on.

Clients were given the opportunity to have a picture taken wearing the pop-out sunglasses in front of the Never Hide frame to give an idea of the suitability of the style. Clients were also encouraged to submit their photos via email to stand in line to win a Ray-Ban sponsorship.