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KFC Add Hope supports World Hunger Relief Day
KFC launched their Add Hope campaign with 94.7 presenter Pabi Moloi and Protea star Morne Morkel at the KFC restaurant at Fourways Crossing Johannesburg on 16 October, World Hunger Relief Day. They signed autographs, motivated people to make a donation and raised the general awareness around hunger alleviation.
The KFC Add Hope initiative strives to drive awareness of the hunger issue and raise funds, which supports hunger alleviation projects around South Africa. The campaign encouraged the general public to make a personal contribution towards alleviating hunger by adding a R2 donation to their purchase at any KFC restaurant and drive home the message that most satisfying meal of the day at KFC is the one which provides the giver with the satisfaction of donating a meal to a hungry child and in turn feeds the starving and adds hope to their lives.