Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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The race for the Captain's cup
Over the past week, teams from ten countries across the world travelled to South Africa to compete in the global finals of the Captain's Cup competition.
South Africa hosts international competition -The race for the Captain's cup. Teams from as far afield as Germany, Canada and Costa Rica participated in a series of challenges designed to test their team spirit, good humour, adventurous nature and reveal the Captain in them.
This was the culmination of the global Captain's Cup campaign launched in March with a 400 people strong flashmob through the streets of Cape Town, only pausing for a quick pose as part of a challenge set by Captain Morgan himself, to get the biggest group of people in one place, at one time, doing his famous (and infamous!) pose!

























