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Ogilvy Cape Town and Write on Africa get creative about social investment
Art and creativity have been recognised for centuries for their power to heal. It is through art and creativity that we are able to access parts of ourselves that we never new possible - and so create the lives we desire.
With this in mind, Ogilvy Cape Town and Write-on-Africa have teamed up with nine of South Africa's top street artists to rejuvenate Percy Bartley House in Woodstock and bring new life to the 18 teenage boys in the home.
This is part of Ogilvy Cape Town's commitment to uplift Woodstock, after moving into the area in 2007, investing in an iconic new building custom designed to foster creativity in the leading communications agency.
Percy Bartley House is an NGO operating out of an old home in the neighbourhood which looks after troubled teenage boys who have been involved in petty crime, drugs and have a history of living on the streets.
Percy Bartley House was opened in 1951 by Percy Bartley, and since then, the beautiful Victorian home has become run down and has lost its sense of life and colour. This year Ogilvy is collaborating with Ricky Lee Gordon of Write-on-Africa (http://www.writeonafrica.org/ ) - a not for profit initiative also based in Woodstock, that mobilises creativity in Africa for inspiration, social change and urban rejuvenation.
Together with Write-on-Africa, Ogilvy aims to restore life and colour into the home by providing the home with new coats of colourful paint, sponsored by Servochem, and wall murals done by talented local well-known graffiti artists and illustrators.
Photos by Rowan Pypus of Makhulu productions.
