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ELLE 2010 New Talent Photographer Awards
20 year old self-taught photographer, Freddy Child-Villiers, from Hout Bay has won the 2010 ELLE New Talent Photographer Award, in partnership with Samsung. ELLE announced the winner on 11 November 2010 at an event held at the Lightbox Studios in Cape Town.
Child-Villier's winning photo was inspired by Zamayethu Township, now called Nelson Mandela Park, in Cape Town. He did a shoot with a model walking goats as though she was walking poodles. All his shoots were done at Nelson Mandela Park, which is mostly made up of informal settlements.
Prior to the shoot, Child-Villiers spent two weeks observing the lifestyle of the Nelson Mandela Park residents, creating a mental visual of their activities to turn their experiences into works of art. His photo's tell a very unique story and is something he wants people to relate to. With the help of Francis Alie, one of the residents of Nelson Mandela Park, Child-Villiers was able to put together a shoot that reflected ELLE Magazine's brief of producing Sexy, Stylish and Spirited work - in line with ELLE's brand promise.
