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Mario Pricken Creative Techniques Workshop
This intensive two-day workshop with best-seller author and creative guru, Mario Pricken, took place in Cape Town at the end of August 2012. During the workshop, we saw the synergy of an eclectic group of 20 Creatives from all four corners of the globe.
It was a once-in-a-life time opportunity to meet the 'Godfather of Advertising' himself and participants now better understand the secret behind his highly successful career.
From identifying innovative creative thinking techniques, to understanding how pre-conditioned socioeconomic and political structures shape and limit our thought processes, the workshop introduced a new culture of creative thinking.
This culture aims to remodel, rethink and redesign the creative industry as we know it today. Mario's techniques are best used from the second one receives a brief until the start of execution.
After the big success this year, there will be another creative session in 2013. Dates will be confirmed soon.
