VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Trending
#Loeries2025: Leaders talk love, AI and authenticity
Karabo Ledwaba
High Court decision highlights WhatsApp messages as pivotal evidence
Dee-dee Mathelela and Daniellé Giannico
Subscribe & Follow
Advertise your job vacancies
Jobs
- Media Asset Manager Johannesburg
''They say that black people don't read...''
The most offensive radio ad I've heard in a very long time is currently being aired on Cape Talk, and probably other stations too.
It begins with a guy saying something like: "They say that black people don't read - so what if you put a black person in a book?" It is for, of all things, a Financial Mail publication on who's who in black business.
Firstly, I just don't get it. Is it meant to be funny? Cynical? Ironic? Clever? What does it actually mean? But mainly, how on earth can you start an advert with such a ghastly blanket racial stereotype? Anyway, who is "they" that say this?
The copywriter should be suspended. I can't believe the Financial Mail approved the ad. And the guy who did the voiceover should be ashamed of himself that he agreed to read it.
