Dunlop Tyres South Africa has been named the 2026/27 Ask Africa Orange Index™ Vehicle Consumables Industry Winner, securing top honours in one of the country's most respected customer experience benchmarks.
Dunlop Tyres SA is proud to be recognised by the Ask Africa Awards, reinforcing our focus on delivering trusted products, exceptional customer experiences, and value that keeps South Africans moving. This recognition, said Joanne De Freitas (pictured), marketing manager at Dunlop Tyres, is a reflection of the passionate individuals behind the brand who help drive a customer-centric approach every day
Based on independent consumer research involving more than 54,000 South Africans and 219 brands across 27 industries, the award recognises brands that consistently deliver outstanding customer experiences and earn the trust of consumers.
Winning in a challenging category
For Dunlop Tyres, the achievement is particularly significant in a category where purchases are often infrequent, necessity-driven and made under financial pressure.
“Being recognised by consumers as the leading customer experience brand in our category is an achievement we are incredibly proud of," said Joanne de Freitas, marketing manager at Dunlop Tyres SA. “Customers don't buy tyres every day. When they do, they want trusted advice, quality products and excellent service. This award attests that our teams and Dunlop dealer partners are delivering on those expectations.”
Customer experience drives loyalty
The recognition reinforces the growing importance of customer experience as a key differentiator for brands. While product quality remains essential, consumers are increasingly choosing brands that are easy to do business with, responsive to their needs and consistent in the service they provide.
Every interaction, said De Freitas, played a role in shaping customer perceptions, from retail and fitment experiences to after-sales support and ongoing engagement.
A win shared across the Dunlop Retail network
De Freitas said the award reflects the efforts of the broader Dunlop retail network that serves customers across South Africa every day.
“Our retail dealer partners play a critical role in building trust with customers. This recognition is a testament to their commitment to service excellence and to creating experiences that keep customers coming back,” she said.
As Dunlop continues to strengthen its presence in the market, the company sees the award as both recognition of its progress and motivation for the future.
“We continuously remind ourselves that customers remember how a brand makes them feel," added De Freitas. “We're honoured that South Africans have recognised Dunlop in this way, and we remain committed to delivering an exceptional experience wherever customers engage with our brand.”
