Trending
Ex-UJ manager hit with R18m bill for accrediting fraudulent student accommodation
Grace Crocker and Chloë Loubser
Advertise your job vacancies
Subscribe & Follow
Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Marketing & Growth Manager Cape Town or Johannesburg, Pretoria
- Digital Marketing & Content Creation Intern Cape Town
- Business Intelligent Manager Kempton Park, Gauteng
- SEO Manager Cape Town or Johannesburg
- Multi-Media Journalist Durban
- Multi-Media Journalist Durban
- Midweight Art Director Cape Town
- Creative Strategist Johannesburg
- Digital Art Director Cape Town
- Graphic & Motion Designers Cape Town
Has South African marketing become too traditional and insipid?
In example, Nandos has recently launched a new commercial, which have been banned because of "race issues" - but in my views, this is where Nandos marketing is particularly successful - they test boundaries.
More and more companies are still reluctant towards new marketing instruments, like QR codes, social media, etc. Companies are still using billboards and insipid TV advertising. Is that really the future of South African marketing?
http://www.channel24.co.za/TV/News/SA-TV-too-chicken-for-Nandos-critics-20120606
www.facebook.com/perxagency
Forum created by Lebogang Mokubela
