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Peelerz sweetens its fruit claims after ARB complaint

Chloe Posthumus

#BlackFriday hangover | Part 2: Mining the gold that comes out of Black Friday data

Heath Batt

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Can the Sunlight bar become a youth icon through #RaiseTheBar?

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Karabo Ledwaba 13 Nov 2025

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Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

Paula Hulley, IAB South Africa connected commerce committee chair, explores the importance of integrating online and offline shopping to create seamless customer experiences and pave the way for a new era of retail (Image source: © 123rf )

How to integrate online and offline for a seamless customer experience

Paula Hulley 27 Oct 2025

Knorr wants Imana to stop calling itself 'No.1 Soup'

Knorr wants Imana to stop calling itself 'No.1 Soup'

Karabo Ledwaba 21 Oct 2025

The 2025 Township CX Report reveals how township consumers are changing shopping habits that challenge conventional marketing wisdom (Image supplied) (Source: © Unsplash

Exclusive | 2025 Township CX Report: 3 critical shifts for brands and retailers

Mongezi Mtati 17 Sep 2025

Burger King's 'taste on fire' put to the test

Burger King's 'taste on fire' put to the test

Karabo Ledwaba 29 Aug 2025

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa

Karabo Ledwaba 11 Aug 2025

Image supplied.

#InternationalBeerDay: The significance of SA's beer sector

Charlene Louw 1 Aug 2025

Source: © 123rf Beate Stiehler-Mulder says marketers need to promote a more sustainable consumption culture

Marketers need to promote a more sustainable consumption culture

Beate Stiehler-Mulder 1 Aug 2025

Carl Willoughby with his fellow Cannes Lions Direct2025 jury members (Image supplied)

Judging #Cannes2025: Carl Willoughby - Messy creates the best work

Carl Willoughby 7 Jul 2025

Lovisa called out for advertising jewellery you can’t buy

Lovisa called out for advertising jewellery you can’t buy

Karabo Ledwaba 25 Jun 2025

VML and Nando's: Reflections on a decade long agency-client relationship

Jarred Cinman 18 Jun 2025

Steinhoff's former Chief Executive Markus Jooste appears in parliament to face a panel investigating an accounting scandal that rocked the retailer in Cape Town, South Africa, 5 September 2018. Reuters/Mike Hutchings/File Photo

Tlhogi Ngwato | Why silence is not golden - 5 sins leaders make

Tlhogi Ngwato 12 Jun 2025

Steers used facial recognition software and created a selfie booth with a difference: “The Cheesier the Smile, the Cheesier the Reward” (Image supplied)

AI isn't the enemy, your lack of progress is, now say cheese

Mike Sharman 9 Jun 2025

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