Contributor articles Advertising South Africa

Contributors

#Exclusive: What’s in a name? Islam ElDessouky on Coca‑Cola’s reimagined Share a Coke

Karabo Ledwaba

#BizTrends2025: 555 Media Hub’s Tapelo Zama | The challenge for brands - LLM disrupting the consumer journey

Tapelo Zama

The rise of the digital showroom: the new frontline for driving car sales

Mongezi Mtati

Exclusive: TBWA's CCO Carl Willoughby: More than just bragging rights - awards matter to creativity, credibility, business

Carl Willoughby

Why smart TVs are the new front door for brands

Leslie Adams

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach

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Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

#OrchidsandOnions: VW's romantic approach to marketing the latest Polo Vivo

#OrchidsandOnions: VW's romantic approach to marketing the latest Polo Vivo

Brendan Seery 9 Sep 2024

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

Brendan Seery 26 Aug 2024

How to win a creative award - it's (almost) all in the wrapping

How to win a creative award - it's (almost) all in the wrapping

Eve Pennington 21 Aug 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

#OrchidsandOnions: Investec's elegant dance - A masterclass in sophisticated financial advertising

#OrchidsandOnions: Investec's elegant dance - A masterclass in sophisticated financial advertising

Brendan Seery 12 Aug 2024

Source: © Creative Review UK To compete globally, South Africa needs to tell better stories in a way that pushes standards or sets us apart says Carl Willoughby Chief Creative Officer, TBWA\Hunt Lascaris ?????and Creative Circle Chairman and Loeries Awards Board Member

EXCLUSIVE #Cannes2024: Cannes do - Fear is holding creatives back from creating powerful work

Carl Willoughby 7 Aug 2024

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