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When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do itAnne Hardy and Giancarlo Fedeli
When supply chains fail, brands speak: The KitKat theft case studyErnst van Biljon and Helen McIntee-Carlisle
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