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IAB BOOKMARKS AWARDS Special Section

2012 Bookmarks Awards shortlist announced

The Bookmarks Committee and host Elana Afrika announced the 2012 Bookmarks Awards shortlist at a VIP event sponsored by Effective Measure at 15 on Orange in Cape Town on Wednesday, 17 October 2012.
2012 Bookmarks Awards shortlist announced

"This year has truly reflected the immense popularity and competitive spirit within the digital realm of the industry. The increase in the number of entries is testament to the success and credibility of the Bookmarks Awards and I am blown away by the quality of the entries this year,"says chairwoman of Bookmarks Nikki Cockcroft.

The Bookmarks Awards, powered by FNB, is dedicated to celebrating all that is digital. The awards is an initiative launched in 2008 by the DMMA (Digital Media and Marketing Association), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry.

The awards are held as an accolade geared towards the strengthening of the profile of online media, rewarding excellence in digital publishing, advertising and marketing, as well as benchmarking local talent against international standards.

The Bookmarks Awards are divided into four clusters:


  1. The Core Awards
  2. The Craft Awards
  3. The Individual and Team Awards
  4. The Special Honours Awards

Categories without shortlisted entries


  • Core Awards - Advertising and Search - Best Ad Network
  • Core Awards - Advertising and Search - Best Mobile Ad Network
  • Core Awards - Social, Community and PR - Blog
  • Core Awards - Social, Community and PR - Reputation/Crisis Management
  • Core Awards - Websites/Microsites/Mobisites - Commercial & Retail Mobile Sites

Core Awards shortlist

  • Core Awards - Websites/Microsites/Mobisites - Brand, Commercial & Retail Websites - Large Enterprise (Turnover > R100m+)
  • - DStv Online - DStv.com

  • Core Awards - Websites/Microsites/Mobisites - Brand, Commercial & Retail Websites - Small/Medium Enterprise (Turnover < R100m)
  • - MACHINE - Marmite Website
    - The Jupiter Drawing Room (Cape Town) - The Oxy Excuse Generator
    - World Wide Creative - Sharkwatch South Africa

  • Core Awards - Websites/Microsites/Mobisites - Publisher Sites (Mass Appeal) > R5m Turnover - 24.com - Food24.com
    - 24.com - News24.com
    - 24.com - Sport24.co.za
    - BDFM Publishers - BDlive
    - Daily Maverick and iMaverick - Daily Maverick & iMaverick
    - MyBroadband - MyBroadband

  • Core Awards - Websites/Microsites/Mobisites - Specialist Publisher Sites (smaller, niche audiences with less than R5m turnover p.a.)
  • - 24.com - Channel24.co.za
    - 24.com - Parent24
    - Ashsky Media - Lazygamer.net
    - Both Worlds & Clickshape - ZANEWS NETWORK
    - Burn Media/Creative Spark - Memeburn
    - Media24 Magazines - YourParenting.co.za
    - MyBroadband - BusinessTech
    - New Media - Woolworths TASTE Digital
    - New Media - www.eatout.co.za
    - Quirk Cape Town - ELLE Blog
    - Unilever/Knorr - Whatsfordinner

  • Core Awards - Websites/Microsites/Mobisites - Government, Public Service and Civil Society Sites - Creative Spark - The ANC Archives
    - Hellocomputer - Corruption Watch
    - NATIVE - Close The Tap
    - Ogilvy Johannesburg - Add Hope Website
    - Prezence Digital - #MandelaStory
    - World Wide Creative - World Design Capital 2014

  • Core Awards - Websites/Microsites/Mobisites - Microsites
  • - Hellocomputer - Toyota Etios "Smile Hub"
    - Hellocomputer - The All New Hyundai Accent
    - Hellocomputer - Toyota Yaris "You Set the Pace"
    - Hero - SmartMAX
    - M&C Saatchi Abel - Remember Me Not
    - Ogilvy Johannesburg - Add Hope Website
    - Quirk Cape Town - Col'Cacchio Pizza Challenge
    - The Jupiter Drawing Room (Cape Town) - The Oxy Excuse Generator
    - The Jupiter Drawing Room - (Cape Town) - Hyundai Accent

  • Core Awards - Websites/Microsites/Mobisites - Brand/Company Identity Mobile Sites
  • - Liquorice - The Perfect Sishebo Show
    - Prezence Digital - Real Time Wine
    - Trigger Isobar - Story Time

  • Core Awards - Websites/Microsites/Mobisites - Publisher Mobile Site
  • - 24.com - m.news24.com
    - OnNet (Pty) Ltd - Cell C Mobile Portal
    - DStv Online (SuperSport.com) - SuperSport.com Mobi
    - Prezence Digital - EWN Mobi

  • Core Awards - Websites/Microsites/Mobisites - E-Commerce
  • - Realm Digital - Exclus1ves Stickers
    - SARIE Magazine (Media24) - koop.sarie.com
    - Woolworths - www.woolworths.co.za
    - Yuppiechef - www.yuppiechef.co.za
    - Zando - www.zando.co.za

  • Core Awards - Advertising and Search - Display Advertising
  • - AdVine & OMG Digital - Red Bull Beat Battle
    - BNRY - AXE Hair - Hold + Touch
    - Gloo - BMW 3 Series: Infographic
    - Gloo - BMW 3 Series: Greatest Competition
    - Gloo - BMW Connected Drive: Zoom
    - Gloo - BMW Efficient Dynamics: More for less
    - Gloo - Samsung AFCON
    - Gloo - Samsung Galaxy S lll Popup Play
    - Gloo - Samsung Galaxy S lll Smart Stay
    - Hellocomputer - Castle Lite 'Extra Cold Finder'
    - iLogic Agency - Nando's Ketchup on the Headlines
    - Liquorice - Whatsfordinner: Bring out the Best
    - Ogilvy Cape Town - Amarok Double Cab
    - Ogilvy Cape Town - Audi A5 - Sharper News
    - Ogilvy Cape Town - Explore Tab
    - Ogilvy Cape Town - Golf Cabriolet - "Scroll up"
    - Ogilvy Johannesburg - KFC Tower Raiders

  • Core Awards - Advertising and Search - Best Media Plan
  • - Acceleration Media - Sanlam Budget Speech 2012
    - Carat SA - Cadbury Kraft - Dentyne
    - Carat SA - Cadbury Kraft - Stimorol
    - DigiVOX - BMW
    - DigiVOX - Web Africa
    - NATIVE - Protex

  • Core Awards - Advertising and Search - Paid Search Campaigns
  • - ClickMaven - Momentum Health
    - DigiVOX - BMW
    - dotJWT - Avis
    - Quirk Cape Town - Woolworths (Always On)
    - Social Code - Hyundai New Cars
    - Social Code - ORMS Direct
    - UM Connect / Lighthouse Digital - Microsoft SA (Internet Explorer 9)
    - World Wide Creative - SA Gold Coin

  • Core Awards - Advertising and Search - Organic Search Campaigns
  • - Quirk Cape Town - Pam Golding
    - Synergize - Prime Meridian
    - Synergize - Carmag
    - Synergize - Mr Delivery

  • Core Awards - Email Marketing - Email Campaign
  • - 140 BBDO - Scratch
    - 2Stroke Interactive - Chris Willemse Cycles 35th Anniversary
    - Ireland Davenport - Who still wants to be working in 2054?
    - Quirk Cape Town - Durbanville Hills Adopt a Vine
    - Core Awards - Email Marketing - Email Publication (3 shortlisted)
    - Daily Maverick - The First Thing Newsletter
    - Demographica - Dollop
    - Yuppiechef - Yuppiechef Hot Products Email Newsletters

  • Core Awards - Social, Community and PR - Social Media Properties
  • - Avusa Media LIVE - Sowetan LIVE
    - Cerebra - Toyota social media properties
    - Cerebra - Vodacom South Africa
    - Don't Look Down & DStv Online - Big Brother Africa Social Media
    - DSTV Online - SuperSport
    - Gloo - FNB Facebook Page
    - Liquorice - Whatsfordinner Facebook
    - M&C Saatchi Abel - Remember Me Not
    - Ogilvy Cape Town - The World's First Alien Abduction Flavoured Gum
    - Primedia Broadcasting - Kfm Breakfast Facebook Page
    - Quirk Cape Town - Durex
    - Quirk Cape Town - Hunter's
    - Quirk Cape Town - Shield for Men
    - Social@Ogilvy - Castle Lager Social Media Relaunch

  • Core Awards - Social, Community and PR - Social Media Campaigns
  • - Aqua - LikeBike
    - BNRY - AXE Hair - Hold + Touch
    - COW Africa - BEV: The Twitter Activated Vending Machine
    - Creative Spark - J&B Met "Made Different"
    - Euro RSCG Group - Give Your Colour
    - Gloo - FNB S*#! People Say About Investing
    - Hellocomputer - Capitec 'Speak Up' Campaign
    - Hellocomputer - Continental Power Of Stop
    - Hellocomputer - Hunters Dry ' Urban Oasis' Tour
    - Hellocomputer - Toyota Etios Tweets for Sweets
    - iLogic Agency - BMW Interactive Video Projection
    - iLogic Agency - Hyundai Virtual Test Drive
    - Ireland Davenport - Friend Request
    - Joe Public - Twitter Army
    - King James - Back At Ya
    - LM&P - Doritos Roulette
    - MACHINE - Year of the Gherkin
    - NATIVE - Close The Tap
    - Ogilvy Cape Town - The World's First Alien Abduction Flavoured Gum
    - Ogilvy Cape Town - Volkswagen Street Quest
    - Ogilvy Cape Town - YouTube Interventions
    - Ogilvy Johannesburg - Miller Music Tour West
    - Prezence Digital - #MandelaStory
    - Quirk Cape Town - Col'Cachio Pizza Challenge
    - Quirk Cape Town - Col'Cacchio #PriceSlice
    - SEED Experiences and DDB - #5GumExperience
    - Retroviral - Nando's Last Dictator Standing
    - Society - 1 Litre Launch
    - Society / Atmosphere - Kulula's Ridiculously Posh Boeing Launch
    - The Jupiter Drawing Room (Cape Town) - Shield Bok Wake-Up Calls
    - Voice Factory Communication - 49M Rocking the Daisies 'Find Your Way To Daisies'
    - World Wide Creative - #ThinkThai For A Change. Think Simply Asia.
    - World Wide Creative - World Design Capital 2014

  • Core Awards - Applications and Tools - Browser Based Software
  • - Everlytic - Everlytic
    - Trigger Isobar - Contract Builder

  • Core Awards - Applications and Tools - Handheld/Phone Apps
  • - 4i Mobile Applications - InspireMe App
    - Liquorice - whatsfordinner Mobi App
    - FNB - FNB Banking App
    - Prezence Digital - Ster Kinekor Smart-Phone App
    - Primedia Broadcasting - Gotcha

  • Core Awards - Applications and Tools - Tablet Apps
  • - Touchlab - go! Travel South Africa

  • Core Awards - Applications and Tools - Tablet Publication
  • - 24.com - News24 iPad app
    - Daily Maverick - iMaverick
    - M&G Media Limited - The Mail & Guardian iPad edition
    - Snapplify - The Star
    - Touchlab / Media24 Newspapers - Die Burger

  • Core Awards - Games - Games
  • - BNRY Digital - Every Bit a Bite of Joy
    - Hellocomputer - Continental Power Of Stop
    - iLogic Agency - BMW Interactive Video Projection
    - iLogic Agency - Hyundai Virtual Test Drive
    - M&C Saatchi Abel - UEFA Champions League Facebook App
    - Ogilvy Cape Town - Volkswagen Street Quest

  • Core Awards - Online Video and Audio - Online Video
  • - Euro RSCG South Africa - Let your body drive
    - Ogilvy Cape Town - The World's First Alien Abduction Flavoured Gum Campaign
    - Ogilvy Cape Town - YouTube Interventions
    - Ogilvy Johannesburg - Doing More
    - Prezence Digital - #MandelaStory
    - Quirk Cape Town - Klipdrift: Thanks for the Invite, Argentina
    - Quirk Cape Town - Savanna: Dead Funny Videos

  • Core Awards - Integrated / Mixed Media - Integrated Digital Marketing / Campaigns - Don't Look Down Convergence Agency - VideoWars
    - Hellocomputer - Continental Power Of Stop
    - Hellocomputer - Toyota Etios "Smile Hub"
    - Hellocomputer - Toyota Yaris "You Set the Pace"
    - Ireland Davenport - Falling Skies - UFO's Over Jozi
    - MACHINE - Marmite
    - NATIVE - Close The Tap
    - Ogilvy Cape Town - The World's First Alien Abduction Flavoured Gum
    - Ogilvy Cape Town - Volkswagen Street Quest
    - OMD JHB - Vodacom Gotcha 94.7/94.5
    - Trigger Isobar - Be Now
    - Trigger Isobar, Joe Public - Run Jozi
    - World Wide Creative - World Design Capital 2014

  • Core Awards - Integrated / Mixed Media - Multi-platform Publisher
  • - 24.com - News24
    - Both Worlds - ZANews Network
    - Daily Maverick - First Thing Newsletter, Daily Maverick & iMaverick
    - DStv Online - DStv
    - DStv Online - SuperSport.com
    - DStv Online - Big Brother Africa
    - New Media - Woolworths TASTE Digital

  • Core Awards - Integrated / Mixed Media - Multi-Channel Retailer
  • - Hellocomputer, DraftFCB, BNRY, Thingking, Groundglass - Toyota Etios "Here to make you Smile"

Craft Awards

  • Craft Awards - Editorial (Media - News, Magazines, Radio, and TV Stations / Networks)
  • - Avusa Media LIVE - Sowetan LIVE
    - Avusa Media LIVE - Sport LIVE
    - BOTH WORLDS - ZANEWS NETWORK
    - Burn Media - Burn Media
    - Cerebra - G-Connect In-Flight Wi-Fi Editorial
    - Crush! - www.crushmag-online.com Crush issue 16-21
    - Daily Maverick - First Thing Newsletter, Daily Maverick & iMaverick
    - Media24 - SARIE.com
    - New Media - Woolworths TASTE Digital
    - Primedia Broadcasting - Eyewitness News

  • Craft Awards - Interface, Interaction, Navigation, UX
  • - BNRY Digital - Altech Autopage Birthday Mailer
    - BNRY Digital - AXE Hair: Hold + Touch
    - BNRY Digital - Cadbury Dairy Milk Reseal Campaign
    - Gloo - FNB: DotFNB
    - iLogic Agency - BMW Interactive Video Projection
    - iLogic Agency - Hyundai Virtual Test Drive
    - NATIVE - Close The Tap
    - NATIVE - NATIVE website
    - Ogilvy Cape Town - Volkswagen Street Quest
    - Urbian - WineConnected

  • Craft Awards - Graphic Design, Illustration, Animation
  • - BNRY Digital - Cadbury Dairy Milk Reseal Campaign
    - Hellocomputer - Adidas NEO Weather Widget
    - Hellocomputer - Capitec 'Speak Up' campaign
    - Hellocomputer - Continental Power Of Stop
    - Hellocomputer - Hunters Dry ' Urban Oasis' Tour
    - Joe Public and Gloo - Clover microsite
    - Joe Public and Gloo - Clover viral
    - MACHINE - Marmite Blogger Drop
    - Ogilvy Cape Town - Golf Cabriolet - "Scroll up"
    - Ogilvy Cape Town - Volkswagen Street Quest
    - Prezence Digital - #MandelaStory
    - Urbian - BlackBerry Touch Awesomeness

  • Craft Awards - Tech. Innovation
  • - 4i Mobile Applications - InspireMe App
    - BNRY Digital - AXE Hair - Hold + Touch
    - BNRY Digital - Cadbury Dairy Milk Reseal Campaign
    - CLARITY - Habitat-House
    - Cow Africa - Bacardi Mugshot Application
    - Cow Africa - BEV: Tweet-activated vending machine
    - Hellocomputer - Toyota Etios Tweets for Sweets
    - iLogic Agency - BMW Interactive Video Projection
    - iLogic Agency - Hyundai Virtual Test Drive
    - NATIVE - Close The Tap
    - Ogilvy Cape Town - Volkswagen Street Quest

    - Snapplify - Snapplify

Individual & team awards

  • Individual and Team Awards - The Digital Maverick
  • - Branko Brkic
    - Helène Lindsay
    - Michael van den Heerik
    - Prakash Patel
    - Richard Oakley

  • Individual and Team Awards - Best Editorial Team
  • - 24.com - News24 Editorial Team
    - Avusa Media LIVE - Sowetan LIVE with Sunday World - Juliette Saunders, Genevieve Kgafe, Karen Singh
    - BDFM Publishers - BDlive Editorial Team
    - Both Worlds - ZANEWS NETWORK
    - Burn Media - The Burn Team (Memeburn)
    - Daily Maverick and iMaverick - Daily Maverick and iMaverick
    - Eyewitness News - Eyewitness News Online Editorial Team

  • Individual and Team Awards - Best Digital Advertising Sales Team
  • - Avusa Media LIVE Sales Team
    - Demographica Sales Team
    - Mark 1 Sales Media Team
    - Individual and Team Awards - Best Digital Editorial Individual (6)
    - Avusa Media LIVE - Times LIVE - Reuben Goldberg
    - BDFM Publishers - Peter Bruce
    - Daily Maverick - Greg Marinovich
    - Daily Maverick and iMaverick - Branko Brkic
    - Daily Maverick and iMaverick - Mandy de Waal
    - Eyewitness News - Katy Katopodis

  • Individual and Team Awards - Best Creative
  • - Liquorice - Brian Carter

  • Individual and Team Awards - Best Media Planner
  • - Acceleration Media - Chanel Mackay
    - DigiVOX - Michelle Pearman
    - NATIVE - Jarred Mailer

  • Individual and Team Awards - Best Social Media Marketer
  • - Cerebra - John Beale
    - Quirk - Juan Karstel

  • Individual and Team Awards - Best Paid Search Marketer
  • - Acceleration Media - Michael Walker
    - Social Code - Natalie Solomon

  • Individual and Team Awards - Best Organic Search Marketer
  • - Maven - Brad Conlin
    - Quirk - Graeme Stiles
    - Synergize - Robin Fishley

  • Individual and Team Awards - Best Account/Client Service Manager
  • - Acceleration Media - Melody Maker
    - Cerebra - Heike Meyburgh
    - Cerebra - Jacques du Bruyn
    - MediaMind - Lisa Pearson
    - NATIVE - Leanne Godden

  • Individual and Team Awards - Best Copywriter
  • - Synergize - Kimberley Myers
    - Synergize - Samantha Corbett
    - Synergize - Tammy Binedell

  • Individual and Team Awards - Best Student
  • - Inbal Malinina & Tess Gadd - AAA
    - Dave Colley & Martin Magner - Red & Yellow School

  • Individual and Team Awards - Best Youngster
  • - Daily Maverick - Simon Allison
    - Daily Maverick - Sipho Hlongwane

    - Synergize - Victoria Smith

Special honours

  • Special Honours - Greatest Company Contribution to Digital
  • - DigiVOX
    - Everlytic
    - Mustard Marketing
    - Prezence SA
    - Quirk

  • Special Honours - Best Agency
  • - Cerebra
    - DigitLab
    - DigiVOX
    - Gloo
    - Liquorice Africa Advertising
    - NATIVE
    - Quirk
    - World Wide Creative

  • Special Honours - Best Brand/Company
  • - KPMG
    - Primedia Broadcasting

  • Special Honours - Best Publishing House
  • - 24.com - 24.com
    - Avusa Media LIVE - Avusa Media LIVE
    - BDFM Publishers - BDFM Publishers
    - Daily Maverick and iMaverick - Daily Maverick and iMaverick
    - DStv Online - DStv Online
    - Eyewitness News - Eyewitness News

  • Special Honours - Best Individual Contribution to SA DM&M
  • - Andrea Mitchell
    - Mike Saunders
    - Nikki Cockcroft
    - Pete Case
    - Rob Stokes
    - Styli Charalambous

    - Tim Bishop

The Bookmarks will be hosting workshops, sponsored by BBC.com in Johannesburg on 30 October, and Cape Town on 31 October as part of the Bookmarks week. Costs are R450 per ticket. More information on the lineup can be found at www.thebookmarks.co.za/workshops.

The culmination will be the Hollywood Glam event commencing on 1 November 2012 at the Artscape Theatre, with the after-party hosted at Trinity nightclub. Tickets are available at Computicket.com.

Honey B and Gazelle will be performing at the awards ceremony followed by DJ Invizable, James Copeland and Anthea Scholtz taking over at the after party.
Standard: R750 per ticket - ticket to the main event and afterparty at Trinity nightclub
Afterparty: R150 per ticket - only 300 tickets available for those that can't attend the event, but want to celebrate later.
For group bookings valued R5000 and above, please contact corporate sales directly on +27 (0)11 340 8128 or email moc.tekcitupmoc@selasetaroproc.

Media partners

How we made it in Africa, Bandwidth Blog, Bizcommunity, Advantage Magazine, Enjin Magazine, The New Age, Strike Media, Memeburn, Mark Lives

Category sponsors

Apurimac Media, Social@Ogilvy, Audience Media, Demographica, 24.com, Ads24, Dash of Lime, InMobi, MyBroadband, Brandseye, and DSTV Online.

Digital Champions

Effective Measure, The Villas Hotel Group, Auslese, Atmosphere Orange, Hertz, Everlytic, 60 Layers of Cake, 365 Digital, Brandseye, New Media, Native, RSA Web, Colourtone Aries, The Accommadtion Guru, Leisure Hotels, Real Time Wine, Warwick Wine Estate, and Newsclip.

2012 Bookmarks Awards shortlist announced

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