Passionate about your brand?
If you are passionate about your brand, then you will want your customers to feel the same way about it as you do.
However, when there are so many channels to use to reach your customer - how can you harness them to your maximum advantage?
How can you target, measure, refine and improve the experience your customers have so you can turn them into fans of your brand?
Find out the answers to these questions at ECEW 2013... (Or skip this bit and jump straight to the programme!)
ECEW 2013 gathers the experts from well-known European brands across multiple
sectors, and provides two days of insightful comment and case studies across all of
the issues facing the Customer Experience professional in 2013:
- Creating the brand experience - how to showcase your brand, differentiate it, create an awareness of it that inspires loyalty and trust;
- What is involved in becoming "Customer Centric"? What works and what doesn't? What are the benefits and risks?
- How "Big Data" can be used to identify customer opportunities;
- How to quantify and improve current performance, and how Customer Experience can be justified through Return on Investment;
- The role of Social Media / new technologies in building your brand;
- How to internally promote customer experience and provide leadership to take your staff with you.
ECEW 2013 offers two days of teaching, debate and communication between the leading exponents of Customer Experience in Europe. ECEW contains a mixture of presentations, case studies, think tanks with multiple track sessions letting you create your programme from a possible 81 permutations on offer!
ECEW 2013:
14-15 May
Venue: Grange Tower, Bridge Hotel, London
Browse the event website now for more information.
Register now