What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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SANParks Times offers conservation advertising opportunities
A new quarterly publication of 120 000 copies, SANParks Times, will be distributed to 19 national parks and also on several international flights will be represented by NAB. The September issue will focus on whale and flower season with the December issue focusing on the Kruger National Park and holiday destinations.
Gill Randall, joint MD of NAB says, "The magazine will appeal to a national and an international audience, so it is ideal for advertisers wanting to an opportunity to show commitment to conservation in South Africa and reach consumers who are affluent and enjoy a finer lifestyle."
Total SA is committed as a major contributor to the project but there are numerous stakeholders who are actively involved in nature conservation and believe in the country's natural heritage. The publication's 2013 issues will be published in April/May and July 2013.
