Earlier this year, Wunderman Thompson SA announced the appointment of Tshego Tshukutswane to its executive team as group chief strategy officer. Tshukutswane joined this month succeeding Moagi Bodibe, who has taken up independent consulting.ByJessica Tennant
While StatsSA's latest figures show retail trade falling 3.5% year-on-year from 2019 to 2020, continuing a 10-month downward spiral, South Africa's retailers are starting to show signs of adapting to the needs of the changing market.
The pandemic may seem like a once-in-a-lifetime event, the reality is that an emergency can come along to disrupt any small businesses at any time. Using what’s been learned during the pandemic to prepare for the next crisis can help business owners insulate their businesses from future shocks.
The findings of the National Small Business Survey released by the National Small Business Chamber (NSBC) highlights two key learnings i.e. 93% of small businesses say the most important stand-out learnings are building up liquid cash savings, reducing debt and trimming non-essential spending.
“The short-term outlook for small businesses varies greatly by industry, it’s important to consider what recovery mode will look like once the economy begins to return to a state of normalcy or established a new normal. Having an exit strategy in place for after Covid-19 can help small businesses prepare well to hit the ground running and begin with the rebuild process” Mike Anderson, founder and CEO of NSBC.
Anderson continues, “The pandemic has also taught us how important it is to be able to adapt and keep businesses fluid to weather storms in the future. The more outside-the-box thinking to prepare for a worst-case scenario, the better. Having a Plan B can help improve every business’s odds of surviving and eventually thriving again during tough financial times”.
“Small businesses are vital economic engines. It is imperative that we bridge businesses through these tough times so small businesses stay in business and that we keep workers employed” says Anderson.
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