Primedia's Unlimited aspect enhanced in new CI

Ken Varejes, CEO of Primedia Unlimited explains, “Whilst our core company focuses remain intact, we rebranded our CI to emphasise the infinite ‘unlimited' ideas, innovations and possibilities each company represents.”

Endless continuum of possibilities

Designed by communication and design agency five0six, Unlimited's new corporate identity (CI) is meant to represent the endless continuum of possibilities all staff within each media company explore to provide winning solutions, which meet client specific needs. Innovation is always at the centre of the each company's philosophy.

“The many proven products and tried and tested communication opportunities offered by Primedia Unlimited, along with the ‘Unlimited' descriptive in the company name, evokes unrestrained thinking. The personality, the DNA of the company and its offerings is innovative, imaginative, original and exciting,” explains Evan Sotiropoulos, creative director and partner at five0six.

To align the logo with these qualities, the ‘Unlimited' name in the new CI has been enlarged, giving it precedence.

Simple yet evocative

To graphically represent the company promise of looking and dreaming beyond the usual, of giving flight to new, free thought in offering clients extraordinary communication opportunities, a simple yet evocative image is embedded in the logo: that of a figure, arms outstretched, open to expansive and effective thinking. A dash of red on the tie of the figure highlights the dynamic nature of the business.

Primedia Unlimited, launched in 2004, includes Primall Media, TLC, TLC Middle East, Primestars, Wideopen Platform, Primedia Lifestyle, Mall Active, Mamba Media, Icon Media and X/procure.